Courtesy of William Watson, in today’s National Post:
Here’s the problem with General Motors. Would you buy a car, used or new, from a company that wrote the following sentence: "The Buick LaCrosse is conquesting sales at impressive rates … "?
"Conquesting"?
Worthwhile Canadian Initiative 
Here’s another:
Brad DeLong’s Semi-Daily Journal: Ghosts That Haunt General Motors
http://delong.typepad.com/sdj/2005/11/ghosts_that_hau.html