Hallmark introduces gay marriage cards:
Now that more than 1,000 newspapers across the nation accept wedding
announcements from same-sex couples, it only seems right that Hallmark
should make a card specifically celebrating that happy occasion.
And they have. Finally.
Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage.
"It's our goal to be as relevant as possible to as many people as we
can," Hallmark spokeswoman Sarah Gronberg Kolell told the Associated
Press.
It's not just an attempt to stay relevant, though. By not speaking
directly to gay unions with their cards, the company was missing out on
an ever-growing piece of the gay marriage pie, an industry that
continues to boom.
By some estimates, gay weddings and commitment ceremonies for
same-sex couples generate about $1 billion a year in revenue, according
to media and entertainment company PlanetOut. A survey conducted by
PlanetOut shows "gay consumers earn 20% more than their straight
counterparts, on average, and spend about 10% more on nuptials."
announcements from same-sex couples, it only seems right that Hallmark
should make a card specifically celebrating that happy occasion.
And they have. Finally.
Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage.
"It's our goal to be as relevant as possible to as many people as we
can," Hallmark spokeswoman Sarah Gronberg Kolell told the Associated
Press.
It's not just an attempt to stay relevant, though. By not speaking
directly to gay unions with their cards, the company was missing out on
an ever-growing piece of the gay marriage pie, an industry that
continues to boom.
By some estimates, gay weddings and commitment ceremonies for
same-sex couples generate about $1 billion a year in revenue, according
to media and entertainment company PlanetOut. A survey conducted by
PlanetOut shows "gay consumers earn 20% more than their straight
counterparts, on average, and spend about 10% more on nuptials."
More evidence – if any was required – that Gary Becker was right.
Worthwhile Canadian Initiative 