Tag Archives: behavioral economics
Financial literacy in the popcorn aisle
A short financial literacy quiz: Take a look at the picture on the right. How much does one box of popcorn cost? The correct answer, for this particular box, is $1.50. However it is not obvious that "two for $3" implies "one for $1.50". In other contexts, customers must make a minimum purchase to obtain […]
The impossibility of a behavioural welfare economics
Anyone who has taken Econ 1000 learns that restricting soda consumption creates a deadweight loss:
Worthwhile Canadian Initiative 
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